{"id":659,"date":"2026-06-05T11:46:29","date_gmt":"2026-06-05T14:46:29","guid":{"rendered":"https:\/\/trajeto.co\/lp\/?page_id=659"},"modified":"2026-06-05T11:53:20","modified_gmt":"2026-06-05T14:53:20","slug":"politica-de-cookies","status":"publish","type":"page","link":"https:\/\/trajeto.co\/lp\/politica-de-cookies\/","title":{"rendered":"Pol\u00edtica de Cookies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"659\" class=\"elementor elementor-659\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2608f e-flex e-con-boxed e-con e-parent\" data-id=\"ce2608f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14303e0 elementor-widget elementor-widget-image\" data-id=\"14303e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"749\" height=\"231\" src=\"https:\/\/trajeto.co\/lp\/wp-content\/uploads\/2026\/04\/logo-trajeto.png\" class=\"attachment-full size-full wp-image-17\" alt=\"\" srcset=\"https:\/\/trajeto.co\/lp\/wp-content\/uploads\/2026\/04\/logo-trajeto.png 749w, https:\/\/trajeto.co\/lp\/wp-content\/uploads\/2026\/04\/logo-trajeto-300x93.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f79354a e-flex e-con-boxed e-con e-parent\" data-id=\"f79354a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"5354261\" \n\t\tclass=\"e-5354261-95fe62f e-heading-base\" \n\t\t \n\t\t\n\t>\n\t\n\t\t\t<strong id=\"e-mq11gcwx-rrqgu1t\">POL\u00cdTICA DE COOKIES<\/strong><br>\n\t\t<\/h2>\n\t\t\t\t\t\t\t\t<p class=\"e-bd92a04-9bf9039 e-paragraph-base\" data-interaction-id=\"bd92a04\"  >\n\t\t\t\t\t\t\t\t<strong id=\"e-mq11hp02-cd8jxsm\">\u00daltima atualiza\u00e7\u00e3o: 03 de junho de 2026<br><\/strong>\n\t\t\t\t\t<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35a134 elementor-widget elementor-widget-text-editor\" data-id=\"e35a134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"letter-spacing: 0px; font-size: 14px;\">Esta Pol\u00edtica de Cookies explica como a Trajeto utiliza cookies e tecnologias semelhantes em seus sites, landing pages e plataformas digitais.<\/span><\/h2>\n<h3>1. O que s\u00e3o cookies<\/h3>\nCookies s\u00e3o pequenos arquivos armazenados em seu navegador que permitem reconhecer seu dispositivo e melhorar sua experi\u00eancia de navega\u00e7\u00e3o.\n<h3>2. Por que utilizamos cookies<\/h3>\nUtilizamos cookies para:\n<ul>\n \t<li>Garantir o funcionamento adequado do site<\/li>\n \t<li>Melhorar a experi\u00eancia do usu\u00e1rio<\/li>\n \t<li>Entender como os visitantes utilizam nossas p\u00e1ginas<\/li>\n \t<li>Medir resultados de campanhas de marketing<\/li>\n \t<li>Personalizar conte\u00fados e an\u00fancios<\/li>\n<\/ul>\n<h3>3. Categorias de cookies utilizadas<\/h3>\n<strong>Cookies Essenciais<\/strong>\n\nS\u00e3o necess\u00e1rios para o funcionamento b\u00e1sico do site.\n\nSem eles determinadas funcionalidades podem n\u00e3o operar corretamente.\n\n<strong>Cookies Anal\u00edticos<\/strong>\n\nPermitem entender o comportamento dos usu\u00e1rios durante a navega\u00e7\u00e3o.\n\nExemplos:\n<ul>\n \t<li>Google Analytics<\/li>\n \t<li>Google Tag Manager<\/li>\n<\/ul> \n\n<strong>Cookies de Marketing<\/strong>\n\nPermitem mensurar campanhas publicit\u00e1rias e realizar a\u00e7\u00f5es de remarketing.\n\nExemplos:\n<ul>\n \t<li>Google Ads<\/li>\n \t<li>Meta Ads<\/li>\n \t<li>LinkedIn Ads<\/li>\n<\/ul>\n<strong>Cookies de Personaliza\u00e7\u00e3o<\/strong>\n\nPermitem adaptar conte\u00fados e experi\u00eancias de acordo com prefer\u00eancias e comportamentos de navega\u00e7\u00e3o.\n<h3>4. Ferramentas utilizadas<\/h3>\nA Trajeto poder\u00e1 utilizar tecnologias fornecidas por parceiros como:\n<ul>\n \t<li>RD Station<\/li>\n \t<li>Google Analytics<\/li>\n \t<li>Google Tag Manager<\/li>\n \t<li>Google Ads<\/li>\n \t<li>Meta Pixel<\/li>\n \t<li>LinkedIn Ads<\/li>\n \t<li>Ferramentas equivalentes de automa\u00e7\u00e3o e mensura\u00e7\u00e3o<\/li>\n<\/ul>\n<h3>5. Gerenciamento de cookies<\/h3>\nO usu\u00e1rio poder\u00e1:\n<ul>\n \t<li>Aceitar todos os cookies<\/li>\n \t<li>Recusar cookies n\u00e3o essenciais<\/li>\n \t<li>Configurar prefer\u00eancias de consentimento<\/li>\n<\/ul>\nTamb\u00e9m \u00e9 poss\u00edvel gerenciar cookies diretamente nas configura\u00e7\u00f5es do navegador.\n<h3>6. Impacto da desativa\u00e7\u00e3o<\/h3>\nA recusa de determinados cookies poder\u00e1 afetar funcionalidades espec\u00edficas do site e reduzir a qualidade da experi\u00eancia de navega\u00e7\u00e3o.\n<h3>7. Atualiza\u00e7\u00f5es desta Pol\u00edtica<\/h3>\nEsta Pol\u00edtica poder\u00e1 ser atualizada periodicamente para refletir altera\u00e7\u00f5es tecnol\u00f3gicas, legais ou operacionais.\n<h3>8. Contato<\/h3>\nEm caso de d\u00favidas relacionadas a esta Pol\u00edtica de Cookies:\n\n<strong>Cargo Expert Agenciamento, Consultoria e Treinamentos Ltda<\/strong>\nCNPJ: 52.674.404\/0001-64\nE-mail: fiscal@trajeto.co\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bde91a e-con-full e-flex e-con e-parent\" data-id=\"4bde91a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-9608a57 e-grid e-con-boxed e-con e-child\" data-id=\"9608a57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf1706 elementor-widget elementor-widget-text-editor\" data-id=\"1cf1706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u00a9 2026 Trajeto. Todos os direitos reservados.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1841d6 elementor-widget elementor-widget-text-editor\" data-id=\"c1841d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/trajeto.co\/lp\/politica-de-privacidade\">Pol\u00edtica de Privacidade<\/a> | <a href=\"https:\/\/trajeto.co\/lp\/politica-de-cookies\">Pol\u00edtica de Cookies<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>POL\u00cdTICA DE COOKIES \u00daltima atualiza\u00e7\u00e3o: 03 de junho de 2026 Esta Pol\u00edtica de Cookies explica como a Trajeto utiliza cookies e tecnologias semelhantes em seus sites, landing pages e plataformas digitais. 1. O que s\u00e3o cookies Cookies s\u00e3o pequenos arquivos armazenados em seu navegador que permitem reconhecer seu dispositivo e melhorar sua experi\u00eancia de navega\u00e7\u00e3o. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-659","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/pages\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":13,"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/pages\/659\/revisions"}],"predecessor-version":[{"id":678,"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/pages\/659\/revisions\/678"}],"wp:attachment":[{"href":"https:\/\/trajeto.co\/lp\/wp-json\/wp\/v2\/media?parent=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}